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Sunday, September 13, 2009


by Richard Quek

There was a successful company that manufactured and
sold shoes. One day the management had a meeting to
consider opening their market in Africa. They sent one
of their top salesman to Africa to make a study of the
market potential there. Upon arriving in Africa he
noticed that most of the Africans were bare-footed. He
faxed home the message, “ Bad news, nobody wears shoes
here!” And he followed up with the report that there is
no market for shoes in Africa. The management
considered it wise to have a second opinion, and
decided to send another salesman to Africa to assess
the market there. Upon arrival in Africa, the second
salesman was so excited that he quickly faxed a message
back, “Good news, nobody wears shoes here!” He hurried
home and reported to the management, “Gentlemen, we are
going to be “rich”, there is a big market in Africa ,
and what we need to do is to educate them on the
benefits and importance of wearing shoes.”


Life is how we perceive of it. There is a positive side
and a negative side to everything and every
circumstances. You can either look at a cup as “half
full” or “half empty”. You can look at the hole of the
doughnut or the doughnut itself. The choice is yours
and yours alone. But remember that the choices you make
will determine your success or failure.


"Shall we make a new rule of life from tonight: always
try to be a little kinder than is necessary."